Branding for South Africa
Your brand is your mark. Here's how to construct a branding strategy that will inspire trust in the company.
It's what sets you apart from your competition. Your level of commitment reassures that consumers, suppliers, and anyone else can trust you.
Branding is so important that Reputations Corporation, said that 72 percent of consumers say reputation influences their buying decisions; 80 percent of employees will accept less pay to work with a company with an excellent reputation.
Branding have expanded to smartphones and phone apps, mobile websites, mobile ads and social networks like Twitter, Facebook, and Google+.
You must participate by making regular posts and replying to messages from your customers.
Whether, it's your company website in South Africa, your ranking in SEO, or your social media pages, you should strive for consistency in image and reputation in managing your branding. It will save you money and eliminate any confusion about what your brand stands for.
Ultimately, you should be prepared to develop, monitor and constantly push your branding in the marketplace.